About Me

Table of Content

Latest Education

Certification

Astra Daihatsu

Moyu Baby

SEO Content

SEO Project

Social Media Project

Contact

03

04

05

07

17

27

37

41

43

Hello

I’m Faiz

I am a digital marketing enthusiast with hands on experience in marketing research, branding, content creation, SEO/SEM, social media, digital ads, and performance marketing

RESUME

RESUME

Latest Education

Bachelor of Agriculture

Full Stack

Digital Marketing

2017 - 2022

Nov 2023 - Present

Certification

Tools

SEO

Social

Analytic

Creative

Astra Daihatsu

An automotive company with the largest production capacity and has the first and most complete Research and Development Center facilities in Indonesia.

In this project, I have to analyze the pain point and determine the digital marketing goals by making digital marketing strategy for 3 months.

The challenge of this project is the limited access of the digital assets for the creating the content because it is located in Prabumulih City, South Sumatra

Digital Marketing Plan

This project is focusing on consideration and conversion funnel rather than awareness because Astra Daihatsu is already a well-known company

Instagram Feeds

In this project we create brand strategy and visual guideline for Astra Daihatsu

Prabumulih Instagram account, then we make content that relatable, relevant, and engaging for audience that suitable Astra Daihatsu mood board

and have reached:

Social Media Content

13 likes

21 likes

2 share

27 likes

2 share

16 likes

1 share

21 likes

1 share

16 likes

1 share

16 likes

1 share

Meta Ads Strategy

We strategize advertising ​on meta ads with a budget ​of Rp.700.000 to run ads ​for less than 2 weeks to ​get leads from the sale of ​Astra Daihatsu cars.

Target Audience

We targeted 3 different ​target audience interest ​using the Advantage Campaign Budget method.

The targeted audiences are car interest, traveling interest, and business interest

Leads Generation Flow

The customer journey starts when ​the audience sees the ad from the ​meta, then they fill out the Meta form, ​then the data generated from the ​form will be given to sales for follow-​up.

Meta ads

Meta form

Sales

Meta Ads Performance

Winning Ads

1 leads

Rp.38.588 CPL

3 leads

Rp.20.988 CPL

12 leads

Rp.21.484 CPL

Number of Leads

Performance Result

The ads produced total 10.883 reach and 22 leads with the most leads is from car interest. Also the ads is averaging 0.82% CTR per impression and Rp27.538 CPL

Moyu Baby

A rental and sales of children’s toys and maternitiy supllies in Jabodetabek scope.

In this project, I have to analyze the pain point and determine the digital marketing goals by making digital marketing strategy for 3 months.

This project is quite challenging because there are a lot of competition between similar brands and quite specific target audiences.

In this project, I have to analyze the pain point and determine the digital marketing goals by making digital marketing strategy for 3 months.

Digital Marketing Plan

This project is focusing on awareness and consideration funnel rather than conversion because the brand is already having

Instagram Feeds

In this project we create brand strategy by making consistent visual based on mood board for Moyu Baby Instagram account, then we make content that relatable, relevant, and engaging for audience that suitable Moyu Baby audiences.

and have reached:

1.800

(+69.4%)

Social Media Content

48 likes

9 share

33 likes

3 comment

41 likes

12 share

998 reach

26 likes

734 reach

36 comment

Meta Ads Strategy

We Strategize advertising on meta ads with a budget of Rp.800.000 to run ads for 10 days to get leads from the creative that we make on meta ads for Moyu Baby.

Target Audience

We targeted the audience based on mom’s interest like parenting, babysitting, educational toys, etc. Also we made 2 more ad sets based on lookalike audiences from website visit and Meta socmed engagement.

Leads Generation Flow

Meta ads

The customer journey starts when ​the audience sees the Meta ads, then they’re going to visit landing page to study company profile and products and after clicking “Beli Sekarang” button, audience will be redirect to Whatsapp sales.

Landing page

Sales

Meta Ads Performance

Winning Ads

3 leads

Rp.8191 CPL

8 leads

Rp.3901CPL

65 leads

Rp.4736 CPL

Rp.4186 CPL

Performance Result

The ads produced total 61.992 reach and 172 leads with the most leads is from mom interest (new). Also the ads is averaging 1.42% CTR per impression and Rp4.933 CPL. This ads is generating Rp. 4.000.000 sales

SEO Content

I wrote a SEO-Friendly article and posted it on Purwadhika Blog. The article is using “apa itu digital marketing” keyword based on keyword research that have been done with low competition and high volume search

I also have made some more SEO-Friendly articles and pubslied on Hubstler website. All article writing has carried out keyword research beforehand. This article has reached 000 views and 1 comment

I also have made some moer SEO-Friendly articles and pubslied on Hubstler website. All article writing has carried out keyword research beforehand.

Click here to read more

Keyword Research

I regularly use tools such as Google ​Keyword Planner, Ahrefs, ​Ubersuggest, Semrush, etc. I ​used for keywords with high ​volume and low competition ​to increase blog rankings in ​SERPs.

On Page Strategy

On-page SEO refers to optimizing web pages to improve search engine rankings and attract more organic traffic.

This article is optimized and SEO Friendly proven by Yoast tools.

Off Page Strategy

I used off page strategy to optimize the article performance using manual link building from high domain rating.

Others Article

SEO Project

SEO

Article Report

I used off page strategy to optimize the article performance using manual link building from high domain rating.

SEO

Content Brief

I did SEO content ​brief for content ​writer to make a SEO-friendly article which contain keyword research and section for the article

SEO

Outline Report

I did SEO outline report for auditing a website content which contain traffic overview, performance, learning & recommendation, etc

SEO

Page Experience

I’m analyzing page experience of a website using PageSpeed Insight tools

Social Media Project

Social Media Branding & Strategy

My team and I created ​an audit and developed ​a social media strategy to help improving social media performance

KOL Campaign Strategy

My team and I ​strategized for ​KOLs & Influencers ​in the formulated ​campaigns.

THANK YOU!

GET IN TOUCH WITH ME NOW

+62-813-2571-4795

Faiz Alamshah

faizrifqialamshah20@gmail.com

Click here to see my cv